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A Mailchimp alternative with a CRM included

Mailchimp is an email marketing platform priced by contacts. Clivly is a CRM with bulk email priced by monthly volume, so you can compare the email line directly.

At the same volume Clivly's email costs less, and it never comes alone: every workspace includes contacts, deals, tasks, website chat and a team inbox.

Clivly vs Mailchimp at a glance

Built for
Clivly: Running customer relationships, with bulk email included
Mailchimp: Email and SMS marketing to an audience
Email priced by
Clivly: Monthly volume, 2,500 included
Mailchimp: Contacts, with sends capped at 10x to 15x
CRM
Clivly: Included in every workspace
Mailchimp: Audience management, not a sales pipeline
Team size
Clivly: Unlimited members
Mailchimp: 3 seats on Essentials, 5 on Standard

Feature comparison

Clivly and Mailchimp feature comparison
FeatureClivlyMailchimp
CRM records and deal pipelines
YesConfigurable pipelines, forecast view and reports
PartlyAudience management, not a sales pipeline tool
Bulk email campaigns
YesDesigned campaigns and bulk sends to saved segments, with scheduling
YesCore product
Website chat and team inbox
YesWebsite chat widget with a team inbox and support assistant
NoNot listed on its marketing plans
Your app's data in the CRM
YesSDK maps your app's own schema into the CRM
PartlyThrough integrations and imports
AI assistant
YesAsk your CRM and draft replies, metered by AI credits
Add-onOn Standard and Premium
Marketing automation
PlannedSequences and automations are planned, not available yet
YesFlows by plan

How Mailchimp pricing compares

Mailchimp prices by contact count and caps sends at a multiple of contacts: 10x on Essentials, 12x on Standard and 15x on Premium. Seats depend on the plan.

Clivly prices bulk email by monthly volume, with 2,500 a month included. Clivly is a CRM first, so a workspace always has at least one seat, and that seat includes contacts, deals, tasks, chat and the team inbox. The scenarios compare the email line, then show the smallest full Clivly bill.

20,000 emails a month

Campaigns to a 5,000-contact list

Team
1
Contacts
5,000
Emails / mo
20,000

Clivly bulk email

$24

USD, monthly. Bulk email tier up to 20,000.

Mailchimp

$75

USD. Essentials, 2,501-5,000 contacts. Monthly, regular price after any introductory offer.

Clivly's email costs $51 less per month

Every Clivly workspace includes the full CRM, so the smallest Clivly bill for this is one Pro seat plus email: $40 monthly, with contacts, deals, tasks, chat and the team inbox included.

Essentials includes three users; each Clivly member is a seat with the CRM included. Source

20,000 emails with Standard's features

Campaigns to a 5,000-contact list

Team
1
Contacts
5,000
Emails / mo
20,000

Clivly bulk email

$24

USD, monthly. Bulk email tier up to 20,000.

Mailchimp

$100

USD. Standard, 2,501-5,000 contacts. Monthly, regular price after any introductory offer.

Clivly's email costs $76 less per month

Every Clivly workspace includes the full CRM, so the smallest Clivly bill for this is one Pro seat plus email: $40 monthly, with contacts, deals, tasks, chat and the team inbox included.

Standard includes five users and automation flows, which Clivly has planned. Source

Ten-person team

Ten seats, which Mailchimp offers only on Premium

Team
10
Contacts
10,000
Emails / mo
50,000

Clivly Pro

$208.40

USD, monthly. Includes bulk email tier up to 50,000.

Mailchimp

$350

USD. Premium, 5,001-10,000 contacts. Monthly, regular price after any introductory offer.

Clivly costs $141.60 less per month

Clivly's total includes ten CRM seats and 50,000 emails a month. Source

Prices exclude taxes, and vendors change them often. Clivly estimates use Pro and our pricing calculator's rules.

Where Clivly is stronger

  • Bulk email costs less than Mailchimp at the same monthly volume.
  • Deals, tasks, notes and calendar sit beside each customer's email history.
  • Your application's data maps into the CRM through the SDK, instead of list imports.
  • Website chat and a support assistant in the same workspace.

Switching from Mailchimp to Clivly

  1. Export your Mailchimp audience as CSV and import it into Clivly. Duplicates and invalid rows show before anything is written.
  2. Export unsubscribed and cleaned contacts too, and keep them out of your sends.
  3. Set up your sending domain in Clivly first, then start with small sends.

Read the quickstart to connect your app, or the workspace overview to see what your team gets.

Questions about Clivly and Mailchimp

When Mailchimp may suit you better

  • Automated customer journeys are central to how you market today.
  • You want email and SMS marketing in one place.

Not in Clivly yet: automation flows (planned), A/B testing, signup forms and landing pages, and SMS.

Try Clivly alongside Mailchimp

14-day trial of Scale. No card required.

Other comparisons

Sources